Brand Manager

Brand Manager (FMCG Brands & Innovation)

About Our Client

Our client is one of the world's most recognized FMCG companies, home to iconic brands loved by consumers across generations. With a strong focus on quality, innovation, and consumer engagement, the company offers an international environment where marketing professionals can make a visible impact while working on category-leading products.

This is an exciting opportunity to join a highly collaborative marketing team and take ownership of well-known brands within a dynamic portfolio. The role offers exposure to the full marketing mix, from brand strategy and innovation projects to product launches, communication campaigns, consumer insights, and commercial activation.

Your Responsibilities

Drive Brand Growth and Market Success

• Support the development and execution of local brand strategies aligned with business objectives and consumer needs.
• Identify growth opportunities through market analysis, consumer understanding, and competitive evaluation.
• Contribute to long-term brand equity building while delivering short-term business results.

Lead Product Launches and Marketing Campaigns

• Plan and execute integrated 360° marketing campaigns across multiple channels.
• Lead product innovation and product launch projects from concept to market execution.
• Coordinate portfolio development initiatives, packaging adaptations, and communication activities.
• Work closely with creative, media, research, and activation agencies to ensure excellent execution.

Transform Data into Actionable Insights

• Analyze market, sales, consumer, and brand performance data to identify trends and opportunities.
• Evaluate campaign effectiveness and recommend optimization initiatives.
• Utilize data-driven decision making to influence strategic business recommendations.
• Work with syndicated market research and retail data sources.

Manage Cross-Functional Projects

• Coordinate projects across Marketing, Sales, Finance, Supply Chain, Category Management, and international stakeholders.
• Ensure projects are delivered on time, within budget, and in line with strategic objectives.
• Prepare and present recommendations and business cases to local and regional leadership teams.
• Support junior team members and interns through informal mentoring and professional guidance.

What We Are Looking For

• University degree in Marketing, Business, Economics, or a related field.
• Minimum 5-7 years of marketing experience.
• At least 2 years of Brand Manager experience within the FMCG industry.
• Strong understanding of brand management, innovation, and product launches.
• Experience managing multiple projects in a fast-paced corporate environment.
• Excellent analytical thinking and commercial mindset.
• Strong communication and presentation skills.
• Ability to work independently and proactively bring new ideas to the business.
• Fluent Hungarian and English language skills, both written and spoken.
• Confident English presentation skills, including presenting business cases to senior stakeholders.

Strong Advantages

• Experience working with Nielsen or similar market research databases.
• Ability to analyze and interpret raw market data independently.
• Experience within multinational FMCG organizations.
• Previous exposure to categories such as confectionery, snacks, biscuits, beverages, dairy, personal care, household products, or consumer packaged goods.
• Experience gained at companies such as Mondelēz, Coca-Cola, Danone, Heineken, Reckitt, Borsodi, Unilever, L'Oréal, or similar FMCG organizations.
• Experience supporting junior colleagues, trainees, or interns from a professional perspective.

What We Offer

• Opportunity to work on globally recognized consumer brands.
• Exposure to a broad portfolio including innovation, campaigns, product launches, and category development.
• Real ownership and influence over brand decisions.
• International environment with close collaboration across local and global teams.
• Extensive learning and development opportunities, including internal and external training programs.
• Comprehensive e-learning platform and professional development resources.
• Structured onboarding journey with dedicated support.
• Welcome package and detailed onboarding program.
• Buddy program for smooth integration into the organization.
• Friendly, collaborative, and people-focused company culture.
• Strong emphasis on employee wellbeing and engagement initiatives.
• Flexible working hours with core hours between 9:00 AM and 3:00 PM.
• Hybrid working model with up to 2 days of home office per week after the probation period.

Additional Benefits

• Annual performance bonus.
• Cafeteria package.
• Private healthcare coverage with multiple service options.
• Life and accident insurance.
• International travel insurance.
• Employee Assistance Program with 24/7 financial, legal, and psychological support.
• AYCM sports membership.
• Life1 fitness membership opportunity.
• Voluntary pension fund contribution.
• Banking discounts through selected financial partners.
• Annual merit-based salary review process.

Who Will Succeed in This Role?

This position is ideal for a senior-level Brand Manager who is not yet a people leader but is ready for the next step in their career. We are looking for someone who combines strategic thinking with strong execution capabilities and enjoys taking ownership of complex marketing projects.

The successful candidate is commercially minded, highly analytical, and comfortable working with large volumes of market and consumer data. They are confident challenging ideas, proposing new initiatives, and independently driving projects from concept through implementation.

Most importantly, we are looking for a marketing professional who wants to build long-term expertise within a world-class FMCG environment, gain broad 360° marketing exposure, and contribute to the continued success of category-leading brands.